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+# GOALS
+
+## Why does Ansible Product Demos (APD) project exist?
+
+The Ansible Product Demos (APD) project is a field-driven repository of common, reusable AAP config-as-code content meant to be used for demos and proof-of-concept scenarios.
+
+## Who is the audience for APD?
+
+The main audience for APD are people in a technical pre-sales role who want to demo AAP capabilities to customers.
+
+Pre-sales personas include:
+- Account Solution Architects - Run simple demos for customers
+- Automation Specialists - Run more complex demos, or use APD as example content for hackathons, PoCs, etc.
+
+A long-term goal is to ensure all APD content is solid enough to allow a customer to install the demos in their environment and use the workflows and job templates with confidence.
+
+Customer personas include:
+- Customers evaluating AAP who want pre-built content to explore
+
+## What are the project goals?
+
+### Primary Goals
+- Build a curated set of demos that are widely impactful and reusable
+- Keep existent content well-maintained and up-to-date
+- Support a target environment of demo.redhat.com for Red Hat technical sellers and partners
+
+### Secondary Goals
+- target environment of a customer environment where installation and configuration may be slightly different than demo.redhat.com
+- Create additional impactful demos that can be reused across multiple customer accounts
+